Let us just imagine the following situation. You have the possibility of organizing a huge marketing campaign. You have unlimited financial means and possibilities, but you have to organize the promotion or marketing of the catholic faith or religion of Jesus Christ. You can go wherever you wish, to the schools, malls, public places, halls, shops and theatres, just wherever you wish to say,…. only one fundamental truth: "who was…. and constantly is……. Jesus Christ?"The main object of the marketing campaign is Jesus Christ.
But, an immediate question arises: Is it not too risky? It seems it is not a good idea, not at all.
First, because, you will not have any of the very attractive promotions and new products to offer,…. rather the old stuff, repeated for the last 2 thousand years. Packaging is also not very attractive, since it is mainly composed of the 10 commandments and some old fashioned moral teachings which seem not to be very popular.
Second, it seems to be a difficult task to get peoples attention. Many will say: "I have too much to do and too much to care for, so I don’t have time for this kind of campaign". Others will be too shy or intimidated to publicly speak about their faith. Even if we can find a group of volunteers who would be able to go and promote this kind of marketing company,….. the effects would be somewhat mediocre. Who would listen ? Who would be interested at all in this Gospel message? The presence of a disciple of Christ preaching His Good News on the streets and in public places will be intimidating or even offending. Finally this idea would be classified as a fiasco and too idealistic to be performed in our laicised world.
We have become used to the idea that God is tightly closed in the tabernacle and the most comfortable way of expressing our faith is on Sunday in the church and not in our daily life.
We heard these words today, "See I am sending my messenger ahead of you, who will prepare your way before you.."
Do you think this messenger is only for John?
No, it is not……..so how can I be a messenger in these times……in this world today…?